Colombiatex Theme
Colombiatex of the americas 2012, the path to a fashion system in Colombia
- The Tradeshow is the space that opens dialogues and promotes the path towards the creation of a Fashion System.
Coherent with its mission to work hand-in-hand with research, and deliver the most appropriate tools to the sector to strengthen competitiveness in national and international markets, and behind years of observing how great fashion powers like Italy, France, and Brazil have achieved working hand-in-hand to constitute a System that is a symbol of their strength, the Institute for Export and Fashion, Inexmoda, today centers its efforts on sensitizing different actors that comprise the Textile-Apparel, Design, and Fashion chain to evolve towards a Fashion System.
A tour of the most important fashion capitals in the world reveals a country strategy, from understanding the Fashion System, which has become a determining factor in the success of the industries, becoming a process wherein production, distribution channels, advertisement, financial support, and effective administrative support coexist; and in turn, encompasses not only attire, but also other fields such as cosmetics, gastronomy, cinema, art, and music, among others.
This work supposes, therefore, cohesion between its actors: chemicals industry, spinning, weaving, textile traders, finished textile businesses, textile machinery, and apparel, inputs, and designers. These have been for years their main players, however, to create a true system it is necessary to integrate the work of actors like the public sector, that allow for developing public policies aimed at fulfilling this objective, but without neglecting, of course, buyers, investors, academia, means of communication, and sectors like gastronomy, financial and agricultural sectors, allowing for a more cohesive Fashion System that works to make this one of the country’s strengths.
Our 23 years of experience allows us to affirm, from deep knowledge of the sector not only in Colombia, but also in the world, that it is time to begin implementing actions leading to a System in order to aim our efforts at a common purpose.
As a business “hub” for those seeking to enter Latin American markets, Colombiatex of the Americas 2012, must allow us to immerse ourselves in the world and propose more powerful reasons for investors to come, with a valuable proposal, that speaks of trends and fashion, for which we must look to the surroundings and decode the information it provides us.
We want you to be in Colombiatex of the Americas 2012, an important showcase that brings together the most important players of the textile sector and build together with Inexmoda, hand-in-hand with the largest entreprenuers in the industry, the perfect stage to take the first step, breaking individualistic processes and betting on association, gaining greater visibility, coherence, and clear policies, aimed at consolidating the Fashion System.