INEXMODA - UPB KNOWLEDGE PAVILION PROGRAMMING

CONNECTING KNOWLEDGE WITH 4.0 INDUSTRIES AND THE ORANGE ECONOMY

DAY 1: TUESDAY, JANUARY 22, 2019

8:00 AM - 8:15 AM | OPENING - INTRODUCTION TO KNOWLEDGE PAVILION

4.0 Industries and the Orange Economy: A Connection between Knowledge
By William Cruz Bermeo - UPB Clothing Design Faculty
Maite Cantero - Inexmoda Knowledge Dept Coordinator

8:25 A.M. - 9:10 A.M. | Visionary Trends for Autumn – Winter 2020

Visionary Trends for Autumn – Winter 2020
Lilly Brelovich - Founder and owner of Fashion Snoops
*Conference in English with simultaneous translation

9:20 A.M. - 9:50 A.M. | From the Industrial Revolution to the Fourth Revolution, a New Paradigm

From the Industrial Revolution to the Fourth Revolution, a New Paradigm
By Claudia Avendaño Vásquez - Teaching Fellow at the Humanities Center of the School of Theology, Philosophy, and Humanities of UPB

10:00 A.M. - 10:45 A.M. | Your Company Does Not Need a Digital Strategy

Your Company Does Not Need a Digital Strategy
By George Westerman, Principal Investigator of MIT Sloan's Digital Economy Initiative
*Conference in English with simultaneous translation

10:55 A.M. - 11:35 A.M. | 4.0 Fashion for Dummies

4.0 Fashion for Dummies
By Margarita M. Baena R. - Research professor at UPB and CEO of Woma SAS

11:45 A.M. - 12:30 P.M. | Colombian Leaders Advancing to 4.0: A Roundtable for Understanding How They Do It

Colombian Leaders Advancing to 4.0: A Roundtable for Understanding How They Do It
Moderator: Yan Camilo Vergara
Guest companies: Hermeco, Artextil and Crystal

12:40 P.M. - 1:10 P.M. | Passion for Innovation

Passion for Innovation
By Raymond Vanstraele - Founder of Bioracer
Sam Ratajczak - Director of Research and Development at Bioracer
*Conference in English with simultaneous translation

1:20 P.M. - 1:50 P.M. | The Future of Money and the Creative Economy: Is Blockchain a Possible Path?

The Future of Money and the Creative Economy: Is Blockchain a Possible Path?
By Yan Camilo Vergara - CEO Innovation and Strategy Director at Jiuman, Creative Economy

2:00 P.M. - 2:30 P.M. | How to Sell a Product with Data Storytelling

How to Sell a Product with Data Storytelling
By Sonia Ardila - Digital Transformation Leader at digitai.co

2:40 P.M. - 3:10 P.M. | Jeanswear Trends for Summer 2020

Jeanswear Trends for Summer 2020
By Sueli Santos Pereira, Communication and Fashion Manager of Santista Jeanswear Brasil

3:20 P.M. - 4:10 P.M. | Global Fashion Drivers: Transformation Vectors of the Fashion Business

Global Fashion Drivers: Transformation Vectors of the Fashion Business
Christian De Angelis, Cofounder of Modaes
José María Gandarillas - Country Manager, Latam de Desigual

4:20 P.M. - 4:50 P.M. | Artificial Intelligence and Cinema

Artificial Intelligence and Cinema
By Alejandro Delgado V. - Project Leader of Planning and Foresight at Ruta N
María Isabel Palomino A., Manager at DAPI - AI

DAY 2: WEDNESDAY, JANUARY 23, 2019

8:00 A.M. - 9:20 A.M. | Macrotrends for Fall - Winter 19/20: What's Happening in the World?

Macrotrends for Fall - Winter 19/20: What's Happening in the World?
Maite Cantero - Inexmoda Knowledge Dept Coordinator
Luisa Fernanda Henao - Inexmoda Fashion Analyst

9:30 A.M. - 10:00 A.M. | Interdisciplinarity in Creative and Cultural Industries

Interdisciplinarity in Creative and Cultural Industries
By Daniel Ricardo Muñoz S., Claudia Inés Vélez O. and
Omar Muñoz S. - UPB faculty

10:10 A.M. - 10:40 A.M. | ABC's of the Orange Economy

ABC's of the Orange Economy
By Felipe Buitrago Restrepo, Government and Areas Director

10:50 A.M. - 11:20 A.M. | Taking Action in the face of the fashion ethical crisis

Taking Action in the face of the fashion ethical crisis
By Ángela Orozco, Strategic Designer/ Research and Trends Director at Human

11:30 A.M. - 12:20 P.M. | Magic Does Not Exist

Magic Does Not Exist
By Camilo Herrera Mora, Founder of RADDAR

12:45 P.M. - 1:00 p.m | Intellectual Property and Digital Economy

Intellectual Property and Digital Economy
By Ana Morato Murillo, General Director at Clarke, Modet & C° Colombia

1:10 P.M. - 1:40 P.M. | Trends Report for Autumn-Winter 2020-2021: Voz propia (Own Voice)

Trends Report for Autumn-Winter 2020-2021: Voz propia (Own Voice)
By Estefanía Jiménez Zúñiga and Laura Marín Pizón of Lafayette

1:50 P.M. - 2:20 P.M. | The Orange Economy and Public Policy

The Orange Economy and Public Policy
By David Melo Torres – Vice-Minister of Culture

2:30 P.M. - 3:00 P.M. | Cultural and Creative Financing: Opportunities and Challenges

Cultural and Creative Financing: Opportunities and Challenges
By Pablo Ángel Restrepo - Head of Business Development Center

3:20 P.M. - 4:00 P.M. | Roundtable: Pros and Cons of the Orange Economy

Roundtable: Pros and Cons of the Orange Economy
By Juan Diego Becerra, President of RADDAR
Jeff León, Brand Consultant, Trendy
Moderator: Beatriz Arango, Fashion Journalist

4:10 P.M. - 5:00 P.M. | Discussion of Emerging Alternative Models in Colombia

Discussion of Emerging Alternative Models in Colombia
By Mónica Ramírez Hartmann - Project Manager at Bronx Creative District
Paola Andrea Mejía - Leader of Employment and Entrepreneurship at Comfama
Eva Giraldo - Creative Director at Boho Expo
Moderator: Sebastián Toro - The OpenLab

DAY 3: THURSDAY, JANUARY 24, 2019

WORKSHOPS

*Badge required for entry. No prior registration necessary. Limited space.

10:00 A.M. - 12:00 NOON | Decoding Textiles

Decoding Textiles
By Alexandra Vargas, Textile designer
Venue: Commissions Hall 5 - Great Hall Plaza Mayor

10:00 A.M. - 12:00 NOON | Textile Finishes

Textile Finishes
By Alexander Villa, CHT sales team
Venue: Commissions Hall 6 - Great Hall Plaza Mayor

10:00 A.M. - 12:00 NOON | Branding - How to Label your Clothes Well

Branding - How to Label your Clothes Well
By Catalina Piedrahita, Creative Design Coordinator for South America at Avery Dennison
Place: Commissions Hall 7, 8, 9 - Great Hall Plaza Mayor

2:00 P.M. - 4:00 P.M. | The ST Factor

The ST Factor
By María Clara Vallejo and Ricardo Zapata, representatives of Marketing and Design team at Coltejer
Venue: Commissions Hall 5 - Great Hall Plaza Mayor

2:00 P.M. - 4:00 P.M. | Circular Design

Circular Design
By Adriana Cajiao Gutiérrez, Graphic Designer/Creative Director and Founder of Human
Ángela Orozco, Strategic Designer/Research and Trends Director at Human
Venue: Commissions Hall 6 - Great Hall Plaza Mayor

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