design aesthetic
Spring | summer 2024
In childhood, we are taught to be curious about our surroundings, to approach and explore things that don't necessarily bring immediate delight. Somewhere along the way, most of us lost the urgency to scratch the itch of illusion and the extraordinary. In CURIOSITY, we return to that time of sensory play where imagination seamlessly merges with reality.
Having lived through truly bizarre times in recent years, there's a surprising new normal we are learning to embrace—one where the eccentric is ever-present; daily life feels strange, marvelous, and hedonism comes in playful and humorous ways.
A bit of absurdity resides in all of us, and in this unbalanced world, we seek to break down the barriers of fantasy to create a different reality that focuses on things like textures that evoke elegance and trompe-l'oeil that deceives the mind. In these unusual tactile dreams, we master a process of fresh and open thinking, feeling, and learning. The result is a wonderful blend of natural surrealism, feminine extravagance, and playful peculiarity.
COLOR
PALETTE
The colors are a literal cabinet of curiosities with a full range of strange brights and pleasant pastels, with everything in between. Mid-tones that define dimensions seem taken from a surreal summer's day. There are also balanced neutrals and pastels that make up the majority of the palette but are quieter in their influence than the extreme edges of the spectrum, helping us ground ourselves in a new world that is as surprising as it is real.
DISCOVER KEY ITEMS IN
THE CATEGORIES:
MAXIMALIST
EMBROIDERY
ILLUSORY
OPENINGS
FLOATING
THREADS
SUPER
QUILTING
AGRICULTURAL
DYES
REUSED NATURAL
ORNAMENTS
AVOCADO OIL
RUCOFIN - WATER -
REPELLENT
HANDCRAFTED COLOR
BLOCKS
MAXIMALIST
EMBROIDERY
ILLUSORY
OPENINGS
FLOATING
THREADS
SUPER
QUILTING
AGRICULTURAL
DYES
REUSED NATURAL
ORNAMENTS
AVOCADO OIL
RUCOFIN - WATER -
REPELLENT
HANDCRAFTED COLOR
BLOCKS
CORSET TOP
- Cropped
- Mixed materials
- Contour stitching
EMBELLISHED JEANS
- Low waist
- Jeweled embellishments
- Medium washes
SHORT
TRUCKER JACKET
- Flap pockets
- Waist tabs
- Total denim look with skirt
DREAM SCAPE
SHIRT
- Reinterpretation of the classic shirt
- Textured seersucker
- Polo collar
CROSSOVER COAT
- High-waisted suit pants
- Defined pleats
- Traditional matching jacket
PATCHWORK SWEATER
- Rugby-inspired shirts with shine and sequins
- Relaxed silhouette
- Threads with shiny surfaces