Fluent

design aesthetic

Spring | summer 2024

Constructs and confinements have kept us in structured and uncomfortable boxes for a long time. This is contrary to what we seek in this new era of authenticity. Beyond typical gender and lifestyle issues, these restrictions have been applied to perceptions that others also have of materials, color, and silhouettes. 

In FLUIDO, we seek flexibility to change our personal narrative, prioritizing things like movement, meditative surfaces, and enhanced performance, reframing what it means to be strong or relaxed. FLUIDO is not about being one thing or another; it is allowing ourselves a clear transition to be what we need in every moment and occasion. We also strive to better recontextualize words like "feminine" and what it means to be a woman, expanding who we are and what we need. 

Freedom presents us with a refreshing transformation not only in lightness but in weightlessness, changing stylistic roles and being intimately engaged with nature, which continues to heal us the more we involve ourselves in its vitality and nourishment. In this design aesthetic, we seek the joy of the flow of the universe and allow ourselves to be open to the conductivity of a less effortful and more genuine era of design.

Reproducir vídeo

COLOR
PALETTE

The color palette is a vibrant and joyful expression of life in the 21st century, an experiment in surprising movement, abundant energy, and rules to break. It's filled with sun-kissed tones inspired by the prism and delicate shades that embody what sunlight and breeze would be if they were colors. There's also a small radiant group of aquatic brights that amplify our daily dynamics, while the neutrals are expertly reshaped from their traditional form to recognize our changing lifestyles. 

DISCOVER KEY ITEMS IN
THE CATEGORIES:

MATERIALS

MAXIMALIST
EMBROIDERY

Breathable and foldable, adopting lighter and more flexible structures

Innovative fibers
focused on
well-being

CO2-captured
gems

Transparencies

Innovative fibers
focused on
well-being

Breathable and foldable, adopting lighter and more flexible structures

CO2-captured
gems

WOMAN

RUCHED
CROP TOP

TIE-WAIST
PANTS

TWISTED SWEATER 

MAN

COOL FABRIC
SHIRT

WRAP
PANTS

WOVEN TANK

KIDS

Pop patches

Uneven
hem

Laced belt

Tied
neckline

Pop patches

Uneven
hem

Tied
neckline

Laced belt

Partners